What is the primary function of Amazon Rekognition?

Amazon Rekognition's primary function revolves around image and video analysis. It leverages deep learning technology to detect objects, scenes, and faces in images and video, allowing for automatic identification and labeling of content. This capability is particularly useful in applications such as security surveillance, media identification, and content moderation, where analyzing visual data is crucial.

The service also includes features like facial recognition, activities detection, and sentiment analysis from visual data, enhancing its utility in various fields, including retail and entertainment. By providing scalable and sophisticated visual analysis tools, Amazon Rekognition enables developers to incorporate advanced image and video processing into their applications without needing to build complex machine learning models from scratch.